You want your ideas out in the world.
And you quickly discover that writing an article, or brochure, or report, or book is harder than you thought.
You know something isn't quite right.
The words come out easily, but they don't
quite come together.
What is it?
And how do you fix it?
I can distill it for you.
Business writing is purposeful. And it requires
a relationship with your audience----a voice,
a tone, and a logic----that must be established and not broken.
Business writing also requires that you understand the deeper pillars of what you want to express. You must know what drives your ideas so you can anticipate your readers' questions.
Feel free to look at these before/after samples. And ask yourself: Do I want
to keep reading?
BEFORE and AFTER SAMPLES
Opening Chapter of a Book